[the essence of e-marketing]
Consumers today demand instantaneous access to information, and
increasingly use electronic tools to research services and products
before they make buying decisions. Instead of paging through the
phone book, more and more prospects use Google and other search
engines to find salons and spas in their area. Smarter Salon’s
search engine strategies are second to none, enabling
current and prospective clients find your salon
quickly and consistently. We also employ other
tools to promote your site, including:
- Registering your business with local Google,
local Yahoo, and other search engines that
offer free listings.
- Using sponsored keyword campaigns such as
Google’s Adwords to promote your services.
- E-Blast (direct email and newsletter software)
campaigns to announce events and specials.
- Blogs to communicate new ideas and encourage interaction with
your clients.
These tools and many others can drive an amazing amount of traffic to
your website. Smarter Salon works with you to determine which tools
best meet your business objectives and fit your marketing budget.